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April 22, 2008

When the sellout becomes total (Food Network edition)

Rachael Ray's concept of a "garbage bowl" (to hold scraps when cutting, etc.) is a good one, if not unique to her. But marketing a special bowl for that purpose? At $18, no less? Just wrong. (Not that there's anything all that right about Rachael these days.)

Speaking of wrong, Rachael's Latina counterpart, Ingrid Hoffman, had me for a while with her show Simply Delicioso. But then she started shilling for Tostito's. I'm sorry, but the best way I can think of to blow your credibility on Latin American cuisine is to recognize the existence of Tostito's salsa, which tastes like 1/4 mildewed washcloth and 3/4 preservatives.

To Michael Symon, recently crowned Iron Chef, host-to-be of Dinner: Impossible, and rising Food Network star: you got where you are because you have tons of well-earned credibility as a chef. Don't blow it.

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